Give every agent an AI team. Without the payroll.
Your brokerage runs on relationships. Doughy makes sure no relationship falls through the cracks by giving every agent AI-powered follow-up, analysis, and communication tools.
Standardized AI operations for your entire brokerage
Doughy gives every agent the same AI-powered toolkit: instant lead response, automated follow-up sequences, deal analysis, and client communication. Your brokerage gets consistency, visibility, and scale — without per-agent licensing fees that break the budget.
Sound familiar?
- Agents use personal tools — no standardization
- Lead response time varies wildly across the team
- No visibility into agent activity or pipeline
- Training new agents takes months
- Tech stack costs multiply with every new hire
What you get
- Per-agent AI assistants with brokerage-wide context
- Automatic lead response by email, day or night
- Centralized pipeline visibility for broker/owners
- AI-powered analysis of the deal data you bring in
- Standardized communication templates and sequences
A Day With Doughy
See what changes when your AI team handles the operations. This is an illustrative day, not a customer’s: the situations are typical, the capabilities are the ones described elsewhere on this page, and the timings are scenarios rather than measurements.
A website lead came in at 6:15 AM. It's sitting in a shared inbox. No agent will see it until they check email around 10. By then, the lead already talked to two other brokerages who responded instantly.
Doughy replied by email while it was still dark, asked the qualifying questions, and routed the lead to the right agent. By 7 AM they are on that agent’s list with the answers already in the thread, rather than sitting unread in a shared inbox.
A website lead came in at 6:15 AM. It's sitting in a shared inbox. No agent will see it until they check email around 10. By then, the lead already talked to two other brokerages who responded instantly.
Doughy replied by email while it was still dark, asked the qualifying questions, and routed the lead to the right agent. By 7 AM they are on that agent’s list with the answers already in the thread, rather than sitting unread in a shared inbox.
Your newest agent has a listing presentation at 11. They're struggling to pull together comps — switching between MLS, public records, and a spreadsheet template your top producer made three years ago. The result looks amateur.
The new agent hands Doughy the sales they pulled from the MLS and asks it to build the analysis. In minutes they have a clean, consistent report — the same structure your top producer uses, without three years of practice. Doughy works from the data you give it; it is not a comps subscription.
Your newest agent has a listing presentation at 11. They're struggling to pull together comps — switching between MLS, public records, and a spreadsheet template your top producer made three years ago. The result looks amateur.
The new agent hands Doughy the sales they pulled from the MLS and asks it to build the analysis. In minutes they have a clean, consistent report — the same structure your top producer uses, without three years of practice. Doughy works from the data you give it; it is not a comps subscription.
Your weekly pipeline meeting. "How many active leads do you have?" Agents check their phones, guess at numbers, and give you inconsistent updates. You have zero real visibility into where the brokerage actually stands.
You pull up the shared pipeline. Every agent's deals, their stages, and what has actually been said to each contact — one list, not five phones. The meeting focuses on strategy, not status updates. Per-agent performance reporting is on the roadmap; today you get the pipeline itself.
Your weekly pipeline meeting. "How many active leads do you have?" Agents check their phones, guess at numbers, and give you inconsistent updates. You have zero real visibility into where the brokerage actually stands.
You pull up the shared pipeline. Every agent's deals, their stages, and what has actually been said to each contact — one list, not five phones. The meeting focuses on strategy, not status updates. Per-agent performance reporting is on the roadmap; today you get the pipeline itself.
New hire starts today. You hand them logins for the CRM, the dialer, the marketing tool, the comp platform, and the transaction management system. Five tools, five trainings, five subscriptions. They'll be productive in about two months.
New hire logs into Doughy. One platform, one training. AI assists them with comps, follow-ups, and communication from day one. They're productive this week because the AI fills every knowledge gap.
New hire starts today. You hand them logins for the CRM, the dialer, the marketing tool, the comp platform, and the transaction management system. Five tools, five trainings, five subscriptions. They'll be productive in about two months.
New hire logs into Doughy. One platform, one training. AI assists them with comps, follow-ups, and communication from day one. They're productive this week because the AI fills every knowledge gap.
You're reviewing the monthly tech bill. CRM: $50/agent. Dialer: $30/agent. Marketing: $25/agent. Comp tool: $40/agent. Transaction management: $35/agent. With 15 agents, you're spending $2,700/month on tools alone — and half of them are underused.
One platform, one price. Every agent gets deal analysis, pipeline management, and email communication — with texting and calling rolling out in stages after early access — without per-agent licensing that scales your costs faster than your revenue.
You're reviewing the monthly tech bill. CRM: $50/agent. Dialer: $30/agent. Marketing: $25/agent. Comp tool: $40/agent. Transaction management: $35/agent. With 15 agents, you're spending $2,700/month on tools alone — and half of them are underused.
One platform, one price. Every agent gets deal analysis, pipeline management, and email communication — with texting and calling rolling out in stages after early access — without per-agent licensing that scales your costs faster than your revenue.
Your AI Team at Work
Leasing Agent
Automatic lead response for every agent
Every inbound lead gets a personalized email reply without waiting for a human, at any hour. No lead goes cold because an agent was at a showing, at lunch, or asleep. Consistent across your entire brokerage.
Acquisitions Agent
One standard of deal analysis
Any agent can turn the sales data they have into a professional analysis with pricing strategy and investment projections — the same structure your most experienced agents produce, available to everyone. Bring the data; Doughy does not sell a comps feed.
Marketing Agent
Built for consistent brand messaging
Coming soon. The Marketing Agent will keep listing descriptions and follow-up sequences in your brokerage's voice, so every client interaction reads the same regardless of who sends it. Shared email templates are available today; the agent is not.
AI Assistant
Standardized client communication
Professional, consistent communication across all agents. Client questions get timely, accurate responses whether your top producer or your newest recruit is handling the relationship.
Common Questions
Learn More
Documentation
Centralized contact management across your entire brokerage.
AI-powered call analysis and coaching for every agent.
See How We Compare
Modern AI platform vs. legacy data tool.
Lead generation is just the beginning — see the full picture.
Doughy for other setups
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