Every lead you don't follow up with in 5 minutes is someone else's commission.
You're great at closing. But you can't close what you never get to. Between showings, open houses, and client calls, your pipeline leaks leads every day. Doughy's AI team works your pipeline 24/7 — qualifying leads, booking appointments, and keeping clients engaged while you do what you do best.
An AI team that never stops working your pipeline
Doughy gives real estate agents an AI back-office that handles the work between human conversations: instant lead response, automated follow-up sequences, and appointment scheduling, with marketing on the way. You focus on relationships and closings — AI handles the pipeline grunt work.
Sound familiar?
- Leads come in while you're at a showing and go cold before you can respond
- Follow-up sequences fall apart because you're too busy closing current deals
- You spend hours on admin instead of face-to-face with clients
- Marketing is inconsistent — you post when you remember, which isn't often
- Your CRM is a graveyard of contacts you meant to call back
What you get
- Instant AI lead response via email today — SMS and voice on the way
- Automated follow-up sequences that adapt to client behavior
- AI-powered appointment scheduling around your calendar
- Marketing content and social drafting (coming soon)
- Centralized client communication history across all channels
A Day With Doughy
See what changes when your AI team handles the operations. This is an illustrative day, not a customer’s: the situations are typical, the capabilities are the ones described elsewhere on this page, and the timings are scenarios rather than measurements.
You check your phone and see 6 new leads from overnight — Zillow, your website, and a referral. You start calling but only reach 2. The other 4 go into a "call back later" mental note that never happens.
Doughy replied to all 6 within seconds of the inquiry landing. By 8 AM, 3 are qualified and have viewing times on the table. 2 aren't ready yet but are in a nurture sequence. 1 was a tire-kicker. You start your day with a warm pipeline instead of a cold call list.
You check your phone and see 6 new leads from overnight — Zillow, your website, and a referral. You start calling but only reach 2. The other 4 go into a "call back later" mental note that never happens.
Doughy replied to all 6 within seconds of the inquiry landing. By 8 AM, 3 are qualified and have viewing times on the table. 2 aren't ready yet but are in a nurture sequence. 1 was a tire-kicker. You start your day with a warm pipeline instead of a cold call list.
You're driving between showings and a new lead calls. You can't answer — you're on the highway. They leave a voicemail you'll listen to at lunch. By then, they've already talked to 3 other agents.
The lead emailed too, and Doughy answered in writing within seconds — what they are looking for, their budget, their timeline — and offered times for a viewing. You read the summary at the next red light. AI voice calling rolls out in stages after early access; until then this is a written conversation, not a spoken one.
You're driving between showings and a new lead calls. You can't answer — you're on the highway. They leave a voicemail you'll listen to at lunch. By then, they've already talked to 3 other agents.
The lead emailed too, and Doughy answered in writing within seconds — what they are looking for, their budget, their timeline — and offered times for a viewing. You read the summary at the next red light. AI voice calling rolls out in stages after early access; until then this is a written conversation, not a spoken one.
Lunch break? No — you're updating your CRM, entering showing notes, and trying to remember what that buyer from last week said about their pre-approval. Your CRM has 200 contacts and you haven't touched 180 of them in months.
Doughy logs every interaction automatically. Showing notes, call summaries, client preferences — all captured. Your 200 contacts are being nurtured by AI based on where they are in their journey. The hot ones surface to the top.
Lunch break? No — you're updating your CRM, entering showing notes, and trying to remember what that buyer from last week said about their pre-approval. Your CRM has 200 contacts and you haven't touched 180 of them in months.
Doughy logs every interaction automatically. Showing notes, call summaries, client preferences — all captured. Your 200 contacts are being nurtured by AI based on where they are in their journey. The hot ones surface to the top.
You meant to post on social media this week. You haven't. Your last post was 3 weeks ago. You know consistent marketing matters but there's literally no time between showings, paperwork, and client calls.
This is the one the Marketing Agent is being built for — drafted market updates, new listing highlights, and neighborhood insights, ready on a schedule. It is not live yet, and this row is what we are building toward rather than what you get on day one.
You meant to post on social media this week. You haven't. Your last post was 3 weeks ago. You know consistent marketing matters but there's literally no time between showings, paperwork, and client calls.
This is the one the Marketing Agent is being built for — drafted market updates, new listing highlights, and neighborhood insights, ready on a schedule. It is not live yet, and this row is what we are building toward rather than what you get on day one.
You're finally home but your phone keeps buzzing. A buyer wants to know if the house on Oak Street is still available. A seller wants a market update. You answer because if you don't, someone else will.
Doughy handled both conversations. The buyer got listing details and a showing option. The seller got a personalized market update. You spent the evening with your family and caught up on the summaries before bed.
You're finally home but your phone keeps buzzing. A buyer wants to know if the house on Oak Street is still available. A seller wants a market update. You answer because if you don't, someone else will.
Doughy handled both conversations. The buyer got listing details and a showing option. The seller got a personalized market update. You spent the evening with your family and caught up on the summaries before bed.
Your AI Team at Work
AI Assistant
Responds to leads faster than any human can
Engages new leads by email within seconds. Asks qualifying questions, answers property inquiries, and offers viewing times — all while sounding natural and professional. Texting and voice roll out in stages after early access.
Marketing Agent
Built to keep your brand visible without the grind
Coming soon. The Marketing Agent will draft market updates, listing promotions, and neighborhood content on a schedule you set, so your sphere stays warm during your busiest weeks. It is not part of the product today.
Call Analyst
Turns a call you had into notes you can search
Reads a call recording or transcript you bring it, captures the key details (budget, timeline, preferences, objections), and files them against the contact. No post-call note-taking. Doughy does not place or receive the call itself — voice rolls out in stages after early access.
Leasing Agent
Manages your rental listings alongside sales
If you manage rental listings for investor clients, the leasing agent handles tenant inquiries, pre-qualification, and showing scheduling — freeing you to focus on your sales pipeline.
Common Questions
Learn More
Documentation
Understand how your AI agents coordinate across lead gen, follow-up, and ops.
Set up AI-powered follow-up sequences that close more deals.
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